Customers can pinpoint a Pantone shade for their order or shop from the art-inspired collections online. They’ve even had some send in an object to match exactly. "Bedding, more than anything, is the most personal statement for the most personal space in the world," says Yu. "You’re always changing — your mood, your life events, your job, your seasons, your favorite book, your wall paint," she says. "You need to change the color of your nest just like you constantly change the color of your shoes, scarves and dresses." But this isn’t fast fashion — Flaneur’s product is more like haute couture. It conducts DNA testing on each Supima cotton batch to ensure consistency of the fabric and uses fashion-house-approved Riri zippers from Switzerland, biodegradable ชุดผ้าปูที่นอนลายการ์ตูน sewing thread and boutique dye houses who pre-wash all orders to ensure colorfastness. Flaneur encourages customers to change their sheets more often, and make a statement. So far, people are getting into it, including actresses Elisabeth Rohm and Claudia Lee, and The Insider's Keltie Knight. Yu says one customer ordered sheets in two greens pulled from his favorite Monet painting. Another bought a pair of bold pink and green sheets that matched an Indian painting she’d been trying to match for a decade.
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